Digital Portfolio
Savannah Skyline
Deliverable
Short animation that whimsically conveys the Savannah skyline.
Setting
Project Lead
Timeline
3 weeks
Tools
Adobe After Effects, Illustrator, Photoshop, Firefly
The Problem
The business struggles to effectively communicate their local roots, which can be a key factor in attracting community support and fostering customer trust. A lack of engaging visuals often fails to capture the attention of potential customers, leaving the "locally based" message unnoticed.
Our Solution
We developed a website animation that highlights the business's local presence through vibrant visuals of the downtown Savannah cityscape. This dynamic and engaging approach ensures visitors immediately recognize the local connection of city hall and river street, building trust and fostering stronger customer relationships.
Après SCAD
Deliverable
60 second video encapsulating SCAD nostalgia and Lacoste.
Setting
Project Lead, Team of 7 Artists and Designers
Timeline
5 weeks
Tools
Adobe Premiere Pro, Illustrator, Audition
The Problem
Après SCAD struggles to create a nostalgic and engaging connection with their audience, making it difficult to emphasize the value of the event. Traditional marketing fails to capture the unique charm of Lacoste and the timeless appeal of the Provençal retreat experience.
Our Solution
Create a social media video using Full House themes that blend retro visuals, music, and storytelling to evoke nostalgia, highlighting each hosting artists' creativity. This approach captivates the audience, celebrates the alumni connection, and boosts interest and participation in the retreat by reaching 72K viewers.
Brand Development
Deliverable
Branding Kit complete with Website, Primary & Secondary Logo, Color Palette, and use cases.
Setting
Project Lead
Timeline
10 weeks
Tools
Adobe Premiere Pro, Illustrator, Photoshop, AfterEffects, InDesign
The Problem
As an oil painter seeking to differentiate myself, I struggle to convey my unique artistry and old-world inspiration through a cohesive brand identity. Without a clear and compelling brand, my work risks being overlooked in a competitive market
Our Solution
Develop a fully realized brand that encapsulates vintage and old-world themes through carefully designed logos, typography, color palettes, and marketing materials. This cohesive branding highlights the my distinctive style, resonating with art enthusiasts and establishing a memorable, timeless presence.
Social Media Marketing
Deliverable
Social Media campaign that increases engagement rate via daily stories and short form videos for @hamptonwatts.
Setting
Project Lead
Timeline
15 weeks
Tools
Adobe Premiere Pro, Audition, Photoshop, Illustrator, AfterEffects, InDesign, Lightroom
The Problem
Despite my expertise in classical technique I struggle to expand my reach and engage with a wider audience on social media. Without showcasing my knowledge through engaging content, I miss opportunities to inspire new artists and build a dedicated following.
Our Solution
Develop a social media marketing campaign focused on instructional videos that demonstrates classical painting techniques in an approachable and visually captivating way. This strategy establishes myself as an authority in my craft, attracts a broader audience, and fosters a loyal online community with 177k Followers on Instagram, Youtube, and Tiktok. The results yield over 500k monthly views and strong brand recognition.
Click Me!
Classical Painting, Modern Twist
Deliverable
Two Digital Re-Contextualizations of a Classical Painting
Setting
Project Lead
Timeline
2 weeks
Tools
Photoshop, Illustrator, Lightroom
The Problem
Classical oil paintings often struggle to captivate modern audiences who seek fresh and innovative visual experiences. Traditional presentation methods may limit their appeal, reducing engagement with contemporary art enthusiasts.
Our Solution
Digitally alter classical oil paintings to add a modern visual twist, blending traditional techniques with contemporary digital effects. This approach reimagines timeless art, making it more engaging and appealing to a broader, modern audience while preserving its original essence.
